These aren’t your mom’s b2b ads
Forget what you think you know about B2B ads.
I’ll admit, I wasn't always keen on working on B2B accounts. The naysayers called it a creative dead end, including the voice in my head.. but something inside me rebelled. My B2C clients, bless their hearts, also had a knack for butchering my best ideas. So why not try a new challenge? I embraced these new roles and clients.
I helped Sweden’s legacy brand Husqvarna shed its stodgy image with a more fresh approach to creating awareness for its new line of commercial robotic lawnmowers.
I helped make the future-proof yet scientifically jargon-heavy American EV battery brand Our Next Energy have a little more fun on social media.
And I also helped a savvy San Francisco headhunting executive firm, Talent Gurus, find their voice again through a website revamp.