When headache monsters strike
A headache usually brings out the worst in you. It’s almost like you become another person. A monster. You do things the normal you wouldn't even consider. So, you have two options. Let the monster take control of you. Or get rid of it with Doliprane.
Originally this campaign was going to feature an animatronic monster, but due to budgets (of course) we chose an alternative/safer route. I still love the original concept and have shared the storyboard for reference. Despite the last minute change in concept, this campaign has been my most effective and result-driving one. Not only did we increase sales for Doliprane in the North African region, we also took over market share from it’s biggest competitor: Panadol.
Eng subs for my non-Arabic speakers
Sleepless nights cause monstrous headaches.
Doliprane, end all headaches with just 1 pill
Excessive screen time causes monstrous headaches.
Doliprane, end all headaches with just 1 pill
Never-ending stress causes monstrous headaches.
Doliprane, end all headaches with just 1 pill.
We also produced in-store banners and point-of-sale material for this campaign.
Copywriter: Poroma Pant Art Directors: Alan Hong & Daniel Zacatenco