Summer is calling

Summer never goes out of style. It’s the time you can be your most carefree self and go where the wind and your whims take you. Not only do you get to bathe in light, you feel liberated from the everyday things that weigh you down: bad weather, boring routines, commitments and long-term plans. With this collection we wanted to celebrate the spirit of summer - whether that’s in your living room, backyard or even at the beach.

PS: The FÄTLMAL cushion/quilt image went viral on Twitter & fashion/lifestyle websites.

We also produced a full PR KIT , newsletters and in-store banners for the seasonal campaign launch as well as website copy - here & here.

Copywriter: Poroma Pant Art Director: Hannah Metcalfe