Fighting cancer one rhyme at a time

Nursery signs are animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer.

We also produced a website and social posts featuring each symptom for this campaign.

Copywriter: Poroma Pant Art Directors: Alan Hong & Daniel Zacatenco